(duration approx 3:00 minutes)
We've scoured the Agile and Scrum playbooks for the stuff that works well at an agency, and threw the rest (about 70%) out. We've also dug into a lot of other great practices, like the original Delphi, Kanban, and other methods that help fill out
our bespoke agency-focused methods.
Your client says, "I have $X and need it by Y date." Hey, that's what your world looks like, right? Our methods are designed for the way agencies (and pretty much everyone else) does business. If you can sell one of those "We'll get there when we get there" projects, then you'll be even
better off with our approach.
You'll learn the best management techniques and theory from the last 50 years: Drucker, Senge, Maslow, Mintzberg and more. We integrated that with the latest in organizational, cognitive and
behavioral research on how people think, how
teams work, and what makes people happy.
You'll manage better than ever.
We know that "Software Agile" often fails because it does a horrible job of supporting innovation processes and ensuring the inspiration born in the pitch ends up in the final deliverables. We've fixed that by including methods for discovery and awesome project handoffs.
After you sent one of your PMs to Scrum Camp, they told you something that made Agile seem impossible: we need the client (called Product Owner) involved every day. We fixed that, of course. Your clients will love our methods, and you'll have the flexibility to shape
how and when you involve them.
All of our AgencyAgile methods are purpose-built for real-world agency operations -- tested, refined and proven with numerous agency teams, from traditional to digital. It works especially great in high-velocity environments. Our coaches have at least 10 years of agency and delivery leadership experience.
We’ll help you solve the single biggest problem that agencies have: poor scope definition, accurate resource estimation and client alignment. Everyone will understand scope in the same way. You’ll see better margins and resource visibility right away.
Using your newfound scoping and collaboration skills we’ll show you how to manage your Team’s activities, providing clarity on focus and coordination needs. The chaotic rattle of production will quiet to the soft hum of a well-oiled machine.
We tie the pieces together with managerial trainings, resource planning and chaos management methods. You’ll learn our client-engaged, continuous improvement model, and you’ll see velocity climb.
Need to know more or get buy-in from a larger group? Or maybe need to start small? Our starter sessions are a low-cost way to ramp up your management team or even your whole agency by exploring key concepts out of our curriculum.
Level I is about collaboration and understanding. It starts with on-boarding projects and creating realistic, team-based, cross-discipline scope and estimates using our proprietary Communications (VAK), Context and Roadmapping methods.
Level II is about creating a “Day Structure” in which the team can focus and experience Flow. You’ll get our awesome Flow-Noise-Transparency workshop, and some familiar agile components in here, like check-in and kanban. This is the stage at which we introduce our managerial trainings as well.
Level III is all about the traditional agile cycle or “sprint.” Now that your teams have mastered understanding and collaborations, and you know how to manage the day to provide focus and flow, we’ll show you how to really RUN things. That includes planning, reviews, retros and all types of interruption management.
Any size, really. We’ve trained small (less than 12 persons) agencies to large, multi-national shops. For medium to large agencies, the key consideration is how to roll out the program. We work with you to figure that out before we start.
Too small to be awesome? Nope. Small agencies actually have a big advantage in terms of adopting and adapting our methods. We’ve seen small shops dramatically increase their velocity after only 2 workshops with us.
It sure does. Planning, creative, copy, broadcast, and media types all love the opportunities our training provides. We teach them all how to work smarter together; and our workshops drive ground-up collaboration, for much better, more integrated work.
I depends on your situation. We have helped agencies deal effectively integrate everything from solo operators to geo-separated offices. Video conferencing and cloud-based collaboration tools help, but they are not the core of the solution.
Yes. We’ve trained and coached agencies in Europe and in the Asia Pacific, with Canada, Mexico, South America, and Africa in the works. We do all of our training on-site at your offices.
These are the workers. The people that you have on staff that actually create all of the stuff you dream up. We believe that they are the barometer of your agency…if they are not working in an optimal way, neither is your agency.
Yes. In fact, this is what we designed our methods for. Most agencies live with fixed-price constraints because that’s what clients buy. If you can do fixed price well, then all the other methods are easy.
We’ll show you how to do it invisibly. You can still commit to interim deliverables and milestones, but as often happens over the course of the engagement, your client might just start loving the “Agile” parts, and convert.
Yes, but you will need to contract with us first.
Tools are the last thing you should think about when improving process. We’ll teach you how to fix the process first and then you can adapt the tools as you see fit. We can even help a bit with that. We also have some fancy google docs we can share that work pretty well.
You’ll need about 3 weeks to get your team, your client and the rest of the agency scheduled for a workshop. Right now our booking window varies but is about 4-6 weeks in advance. In general: next week, yes, we are already busy.
It depends. Very small agencies (less than 15 persons) can do it for less than $25k in workshop costs for enough of the whole program to make a big difference. In general, a whole program, which can take 3-6 months to roll out, is in the $1-2k per person range. Larger agencies are less because they can scale the program.
The ROI on our programs is often immediate, especially for agencies in the 20-60-person range, as they tend to suffer most from the growing pains and limited process maturity.
We try to make our training workshops affordable, and sometimes your clients are even willing to pay. Lets talk.
When are you ready to start? We travel specifically for each client. The only exception is international (ex-US) where we generally try to get multiple agencies to sign up in order to share airfare costs.
We travel to Europe and ANZ regularly (3-5X per year). We try to group trainings together on the calendar to save costs. We don’t offer trainings in other languages unfortunately.
No, all travel costs are extra, on top of the workshop fee.